Produce a typographic interpretation based on facts targeted at the current affairs audience across the media. Imagery can be used but the focus must mainly be on the typography. My solution can be produced for print or for the screen but must be feasible for publishers and/or broadcasters.
The final outcome should inform people of the imbalance within the identified facts and communicate the irregularity. I must effectively communicated the agenda behind my decision to highlight the imbalance to my audience.
Final Outcome
Evaluation
Britons work some of the longest hours in Europe - to the detriment of their personal wellbeing. This was the inspiration for the question ‘Do you live to work?’ based on the well-known proverb. The aim was to target people working long hours, linked to the health concern of a greater risk of heart attack. The deliberately unconventional layout challenges the reader to make sense of the question; both literally and personally.
The colour red is symbolic of ‘blood’, ‘stress’, ‘stop’ and ‘danger’. The choice of a deep blood-red background was to evoke these thoughts in the viewer; together with the worn-style overlay this further added to symbolism of distress and fatigue.
Although the business figure is male it has been designed to connect with both genders and was modified from the original concept of a faceless worker to make it more personal and visually impactful. By integrating the businessman with the initial letter of the question (‘D’) it reinforced the notion that work and personal life are intrinsically linked.
The concept is stimulating and thought provoking. It interprets the meaning ‘imbalance’ in both a visual and literal format. In addition to the main typography elements the use of symbolism and the adds strength the message and the goal set out to achieve.